Launch
Our team built the brand identity around the ON/OFF
concept by consulting with the designers presenting at Salone Internazionale Del Mobile, Milan. Our main concerns where to tell a story on how did they create their pieces and their objectives on the fair. We then used it on different medias acc. for storytelling.
We identified the main event
stakeholders and the most appropriate methods for communicating with them. We focused on the five components of the media and how do event managers use these to communicate with their stakeholders.
APR 2018
Media Scan Research Conducted by me
Students
The graph on the left shows what where the furniture design student's objectives at the fair.
Stakeholders & Visitors
Together with the students we also identified the stakeholders and visitors' objectives in order to meet them with most accuracy.
