BA BUSINESS INNOVATION & ENTREPRENEURSHIP
An upgrade of the previous design education supplemented with comprehensive business
knowledge and tools – start-up theory, user driven design, marketing, social entrepreneurship, maturation & growth etc.
SEP 2014 - JUN 2016
This project is the first time I was behind the scenes of a trend and social research, building up a design and
business strategy. It was great pleasure to work in a talented team of future professionals and create these unique pieces reflecting the millennial generation and culture.
Graphic design and a research exploring the customer behaviour patterns connected to beer consumption - focus group interviews, market research, customer profiles, customer experience and behaviour patterns.
Our team built the brand identity around the ON/OFFconcept by consulting with the designers presenting at Salone Internazionale Del Mobile, Milan. Our main concerns where to tell a story on how did they create their pieces and their objectives on the fair. We then used it on different medias acc. for storytelling.
A common module project VIA Design & Business had organized with a couple of big companies ok of which was IKEA.
Our cross-disciplinary team followed an agile process to challenge our knowledge and creativity in order to create a new product for the company.
